Gulliver Easy Ride

Marketing strategy, communication concept and brand creation for tours and excursions on motorcycles

For Gulliver travel, a brand was designed for those eager to explore with all their senses - Gulliver EAsy Ride, which offers a selection of tours and excursions on Yamaha XVS950A Midnight Star motorcycles. Gulliver travel is one of the leading destination management companies in Croatia and the region, founded in 1989, and today it is part of the TUI Group.

We created the branding strategy, logo, and visual identity with the book of standards and visual identity applications.

A marketing strategy and communication concept were designed, and in sales and marketing activities, in addition to creating the website concept and leading the website creation project (development by The Big Idea Lab), we designed various promotional materials (brochures, banners, posters, ads, etc.).